Asset Go!

This was a university brief. The task was to develop the branding for a financial technology company that has created a banking app aimed at teenagers to help them save and learn about investing.

The app also had to include a gamification element that would interest its users. It also needed the user to make good decisions regarding investing their money with the assistance of artificial intelligence. It was also essential that the overall brand represented the ‘behaviour’ that I created for the brand.